Take a look at Flash-based InGoodHands.com, for which Allstate Insurance Company apparently paid $500,000 to Chicago-based ad agency Leo Burnett. And you thought your Web site was expensive!
I'm not sure it's a good thing. There's lots of Mystery Meat Navigation, for one thing. But it certainly is inter-freaking-active.
The main problem is that this type of interface doesn't (a) help the user figure out what to do next in order to achieve their goal in visiting the site, and (b) gives equal visual importance to things of unequal importance.
Nonetheless, a perverse part of me would like to see a winery Web site in this style.
It's interesting to see what Readability does with it (try it!). In fact, you should probably try Readability on the home page of your Web site
What do you think of InGoodHands.com? Leave a comment!
(from a Reddit post entitled Some UI [User Interface] designers should be poisoned, resuscitated, crucified, resurrected, and then stoned to death. You gotta love the title. The comments are worth a quick scan.)
Shockingly... I hate it. Kudos for artyness, boos for making the damn thing usable.
Posted by: rick | April 22, 2009 at 12:14 PM