Here are the results of my How Do You Read Blogs? survey conducted a couple of weeks ago:
The second largest category still types in a URL (or uses a bookmark) when they want to visit a blog. Ack! Let me just say to these people that you will enjoy reading blogs so much more when you start using a tool that shows you when something new has been posted. Trust me, a Web-based reader is easy to use, and you'll be able to follow more blogs more easily if you use a tool designed to help your maximize your productivity.
The third largest category was Other, with 8 respondents, but a closer examination reveals 4 of those 8 use Google Reader and 1 used the RSS feature built into Safari:
Since Google Reader is Web-based, and Safari's RSS feature is a browser built-in, that means that the vast majority of people (who took the survey, anyway) are using a tool to read blogs -- most likely, a Web-based tool.
I'm glad to see that people are subscribing to blogs, even though roughly 25% are missing out on the convenience of a subscription. If you are are a winery with a blog, you might want to consider showing people how easy it is to subscribe to your blog. The directions could be sent to them via e-mail, in your e-newsletter, or as a one-page insert in your next snail mailing. The nice thing is that it doesn't just help people read your blog -- it makes all their blog reading easier, and that reflects well on you.
At the very least, show your fans how to use FeedBlitz to receive your blog posts via e-mail. It will save them the frustration of visiting your blog only to find there's nothing new to see (which makes for grumpy fans).