Marketing Experiments

Everyone wishes they had more time to run experiments on their winery Web site (at least, I'd like to believe so).  Experimentation (testing) is really the only way to find out what works, and whether it can be improved.

Fortunately, the people over at MarketingExperiments.com have time to run all sorts of interesting experiments, and they publish the results of their experiments for free, both as Flash slide shows with intergrated audio, and as HTML with an accompanying MP3 audio track..

The easiest way to find out about new research is to sign up for their newslettter.  Like any good Web site, their newsletter signup is featured prominently on every page.

Check it out!

Comments

[Kathy Sullivan]

You may want to check out your first link. It seems to be linking to the wrong page. The second link works.

Thanks for the information about marketing research!
Kathy

[Mike Duffy]

Fixed now, thanks!