Thinking of Redesiging Your Winery Web Site?

Then you absolutely need to read this first: Redesigning Your Website: Who's Taking Care of the Content?

Users visit websites for content — to read, to learn, to assess, to compare, to buy. And they'll return, time and again, if the content is useful, relevant, interesting, entertaining, up-to-date. We all know it’s true: Content drives readership on informational, promotional, and e-commerce sites.

And my favorite line: 

“Hey Ed! Go get that content from the storeroom. We’re ready to load it into the site.”

If you want your Web site to help sell your wine, what you say to your visitors is critical.  A plain site with great copy will sell more than a great-looking site with average copy.

Comments

[Jason Reed]

Have you been looking over my notes for Friday's talk? :)

This is way important, and too few people actually deal with content until the last possible moment.

Design is more than just 'look & feel'- what you say is more important than what typeface you choose to display it. Too often designers work with lorem ipsum and miss the critical details that makes a site great or just good.