Then you absolutely need to read this first: Redesigning Your Website: Who's Taking Care of the Content?
Users visit websites for content — to read, to learn, to assess, to compare, to buy. And they'll return, time and again, if the content is useful, relevant, interesting, entertaining, up-to-date. We all know it’s true: Content drives readership on informational, promotional, and e-commerce sites.
And my favorite line:
“Hey Ed! Go get that content from the storeroom. We’re ready to load it into the site.”