Dell Computer makes exclusive offers to people following them on Twitter, makes $1 million.
- Get a Twitter account, if you haven't yet (choose a name like your winery name, e.g. AcmeWinery)
- Create a compelling offer (something you know will be popular with anyone)
- Make sure you set limits (one to a customer, must be a follower)
- Make sure you set a time limit (one day)
- Have a promo code that works with your checkout system
- Tweet the offer (with details available on your site or blog)