Lazy Sunday: What Consumers Want

This 15-minute video of a TED presentation by Joseph Pine (author of "Mass Customization") should stimulate the thoughts of anyone who runs a winery.  

If you're not sure you want to watch the whole thing, skip to the 12:00 mark and watch the last 2 minutes.  I'm pretty sure that you'll warm up your Sunday morning coffee and sit back to watch the whole thing.