My friend Edward asked me if I knew anything about Call for Wine. They specialize in "high-quality professional outbound telesales, exclusively for the wine industry." I hadn't heard of them, but I found their "how we got started" story interesting:
Founder Mark Parton was lying on his couch in Chicago a few months after a Sonoma vacation, when the phone rang. Armida Winery was calling. Mark had joined their wine club during his visit and was happy to get the call.
I thought it was really nice that they called me. It sort of made me feel like I was part of the winery. Parton said during a recent interview. I also bought wine they were offering on special.
Parton, who has run telemarketing call centers for consumer direct sales of technology items, began wondering why the five other wine clubs he'd joined didn't call. Sensing an opportunity, Parton and his wife were soon packing up their car and moving to California wine country. Call for Wine, five years old this year, now has a customer list that has grown to 15 wineries. His operation has moved from the kitchen table to offices with space for 30 telesales reps.