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Since it's my birthday, I was wondering if you make a special offer to members of your wine club on their birthday? It's another way to "touch" your best customers in a personal way.
10:19 AM in Wine Marketing | Permalink
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The club I work for does not. We have been discussing either recognizing the b-day or anniversary of club membership with a additional discount for purchase or small gift. We do collect date of birth upon sign up though. Great data to help understand your demographics.
February 12, 2009 at 02:00 PM
It's always great to hear what wineries are actually doing. Do you get any resistance to sharing full month-day-year date-of-birth info?
Mike Duffy |
February 12, 2009 at 07:25 PM
Hey Mike, We send out birthday and anniversary cards to our Paesanos. We gather the information through quarterly surveys that we use to make sure we are exceeding expectations.
Everyone at the winery signs the card and wine club is in charge of sending them out on the appropriate dates.
If you put them on your Outlook Calendar as a recurring event, its really easy to keep them in mind, and set a timer for them- that way no one gets forgotten.
Brandy Bell |
February 16, 2009 at 09:14 AM
To all wine lovers out there!I have some of the best wines to try in California/sonoma county.They have many gold medals and the flavor is out of this world.I also deal with a group that find the best wines out there and ship directly to you.Please contact me if interested.530-966-5443
Brenda Martin |
May 05, 2009 at 10:15 PM
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