Baby Steps

Do you have a winery blog?  

If so, have you posted (for all to see) what wines your wine club members will receive this year?

Online marketing isn't difficult, but you have to think about it.  Congrats to Three Rivers Winery for demonstrating a small but important way of going about engaging people in their wine using their winery blog.

If you have a winery Web site (What am I saying?  Of course you do.), club selections for the current year belong on your site (with links to the product pages for those who want to order a particular wine, but aren't club members).

Baby steps, folks.  Don't redesign your web site every 3 years; pay a little attention to it every week.  This is the Toyota method of "continuous improvement."  And yes, I appreciate it's hard to do in the midst of everything else.  But if you're wondering why those direct sales from your Web site aren't happening, this is probably why.

(PS - Three Rivers: you need a link from your blog to your Web site.  Thanks!)

Comments

[Brandy Bell]

I posted our 2009 shipment calendar online http://www.donatifamilyvineyard.com/shop/wineclub.php and sent it out first thing in the year to our wine club members, as a courtesy to help them plan shipments around vacations and office changes, etc.

I couldn't believe the incredibly warm compliments I received from our Paesanos saying how much they appreciated the gesture. It's an easy way to communicate that we value our Paesanos, they are important, and they have lives to plan, too. A wine club shipment should be a great,and anticipated experience, not an unexpected hassle.