Your Winery Concierge

This is a very cool idea from Donati Family Vineyard: offer to facilitate travel itineraries for your wine club members for free (and others for a $40 fee).  Watch the 98-second video:

It encourages your biggest fans (i.e. your wine club members) to visit and buy wine, encourages non-club members to join and, most of all, it builds a deeper relationship between your winery and  those who use the service (and probably increases your standing in the local business community as well).

For people who would like to visit your winery (and those nearby), but don't want the hassle of trip planning, this is a no-brainer.

And the offer itself is particularly attractive, since joining the wine club is free and only obligates you to one two-bottle shipment of wine, which is probably about the same as the $40 you'd pay as a non-member for this service.

I think it's a great idea -- what do you all think?  If not for your winery alone, how about for your local association?

PS - I think that they should allow each wine club member to give this service as a free gift to one special friend. Doing so encourages them to evangelize others (and makes them look like cognoscenti).

Comments

[Melissa Dobson]

I like this too. These types of creative perks that cater to a winery's biggest fans and present opportunities to establish relationships with their friends, are very smart. One more way to stand out from the pack of wineries in wine country.

[David Topper]

We've been doing the same for over four years now. This service is used more often by our customers during winery hosted events and during peak season when it's hard to find places to stay.

https://store.freerun.com/www.goosecross.biz/secure/concierge_form.html

[Mike Duffy]

Again it's a situation where it's hard to find out who has what (Googling "winery concierge" doesn't give great results). And for your own community, it makes sense to remind them of all the cool things you do on some regular basis (I say this not knowing how Goosecross promotes this service).

Anyway, I hope you'll get better visibility as a result of this post. Do you know of other wineries offering this service? Chalk Hill has a concierge, but I'm not sure they do all the same things.

[mydailywine]

Thanks for keeping us all in the know Mike.
Glad to see wineries breaking out of the box.

[BrandyBell]

Mike, thanks for picking this feature out. In these tough economic times, we at Donati Family Vineyard are doing what we can to ensure we are able to stand out from the crowd and deliver the best customer experience possible. I appreciate the compliments, and we will continue to employ innovation to reward our Wine Club members, so check back often for updates!