John Jantsch of Duct Tape Marketing provides a nice checklist of what he does hourly (!), daily, weekly and monthly to maintain and grow his social media network.
I do think that participating fully in social media as a business and marketing strategy requires discipline, automation routines and a daily commitment. Now, you’ve got to balance that with the fact that much of your activity is about building long-term momentum and deeper networks and that doesn’t always make the cash register ring today. So, some of what I do won’t be right for all, but I thought I would share my systematic approach in the hopes this may reveal some tips that make your experience more fruitful.
The list is good advice for wineries who are interested in social media (twitter, facebook, linkedin, blogs, digg, etc. etc. etc. ...)
Even better, he's now started a series of posts asking the same question of prominent marketers, starting with Chris Baggott on Small Business Social Media Workflow, which focuses on blogging as the centerpiece of his social media strategy.
Check it out!
Comments