The ubiquitous Google, which has a free product called Google Website Optimizer, just announced the four winners of the "Website Workout "contest they ran last year, with some impressive results:
For example, by changing the layout of their product page, Colonial Candle was able to increase the number of candles they sold by 20% and improve sales by $20,000 in one month.
If you happen to care about making your winery Web site a sales machine, you may want to watch this 2.5 minute Colonial Candle video:
(or, you can watch all four Website Workout videos, one about each of the winners.)
At least, click through on the announcement to see the before and after pictures of the Colonial Candle site. It may surprise you (I say this, having looked at a lot of winery sites).
Two take-aways: Investing time in optimizing your site conversion is worthwhile, and, your intuition about what works (or doesn't work) is probably wrong.
How do you approach testing and optimization of your winery Web site? Share a comment.
Another great gift from Winery Website Report.
Thank you.
Posted by: mydailywine | January 18, 2009 at 04:49 PM