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December 12, 2008

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Interesting post Mike. You might find this study interesting as it relates specifically to your question:

Love or Money? The Effects of Owner Motivation in the California Wine Industry

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=133631

It is a little technical but insightful nonetheless. The bottom line conclusion, which is not earth shattering at all, is that people in it for love produce better wines, often to the detriment of profits.

Enjoy!

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