Lazy Sunday: Selling High-Priced Wine Online

Online stores selling $9.99 shoes are different in every way from stores selling $349.99 shoes.  The same thing most likely applies to wineries selling wines in the $75-and-up price range.

Take 5 minutes of your morning coffee to read eCommerce: What If Your Product Is Not So Simple?

The bottom line is to remember that for every sale of a $75 wine online, you may be missing many more because most people don't spend $900 on a case of wine without a little bit of thought.  Don't forget to capture enough information to stay in contact and make the sale.  For all the controversy, Rockaway did  a great job of launching and selling their high-end wine.

(My favorite thing about the Rockaway site is their use of "Acquire" instead of the more mundane "Buy."  This shows excellent understanding of their target market.)

Comments

[Richard Shaffer]

Mike:

I really like the suggestion to use the word "acquire" instead of the word "buy" !

I am stealing this now!

Richard

[Mike Duffy]

As Picasso said, "Good artists copy, great artists steal."

Of course, once *everybody* does it, it will no longer have any impact. :)