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Free shipping is a powerful motivator to online shoppers. When Amazon finally rolls out its wine program, members of its Amazon Prime program will get free shipping of wine.
06:00 AM in Wine Marketing | Permalink
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Just keep in mind that "free shipping" is illegal for alcoholic beverages (yes, sorry folks, that includes wine). However, shipping included is fine.
David Topper |
December 05, 2008 at 08:17 AM
Interesting! Can you point me to the relevant Federal regulation? Because Googling "free shipping wine" (no quotes) turns up a lot of people violating the law.
Mike Duffy |
December 05, 2008 at 09:09 AM
It's a CA ABC law, not Federal. Can't tell you the exact citation but if you go to http://www.abc.ca.gov you should be able to find it. Basically you can't give anything away for "free" but you can include extra product or shipping in your price, so it's pretty easy to get around; it just takes the correct verbiage.
Yes, many people are violating that law and many others, and they're getting away with it, for now. That does not mean that they always will.
John Gavin |
December 14, 2008 at 01:13 PM
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