Bottle Shock

Not the movie (which I actually enjoyed, despite its lack of historical completeness/accuracy).

It's shock at how many *bad* pictures there are of wine bottles, even on winery Web sites.

Here's some good advice from Snooth on bottle image standards.  Additional hint: hire a professional (or at least read this tutorial).

Always, always, always remember that your bottle is the single most recognizable aspect of your wine.  That's why I recommend that a key element of your home page is a large, clear image of a bottle of your wine.

Comments

[Tyson Caly]

I completely agree with you on this Mike. Very relevant posting! It's always so disappointing to see a bad image, and there are plenty out there. Clear and beautiful imagery is key. I'm a huge proponent of high end photography.

Spending money on a pro photo shoot gets you an image that will not only look good on your website and printed materials, but also allow the trade and media to use them in their respective publications. You really never know where your images will end up being used, so they had better be great to start. It makes a huge difference.

I highly recommend anyone in the wine industry check out Rick Mariani, http://www.rickmarianiphotography.com/ He specializes in bottle and beauty shots. His work is excellent.