59 Percent

59 percent of small businesses do no paid search marketing.  That means that, all things being equal, 59 percent of wineries don't do it either.

For example, take a look at the paid ads that show up when you Google pinot noir (I'm pleased to see my friends at Inman Family Wines are experimenting with this method of increasing sales).  What shows up when you Google for the varietals you produce or your brand names?

Are you part of the other 41 percent?  Leave a comment!