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November 12, 2008


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You know, I like Seth's posts a lot, but many of them are like that quote and leave me with a "WTF?" feeling. I mean, what is he really saying that's not Marketing 101? Know your customer?

Richard Shaffer

I think the point is the 80/20 rule.

The bottom line is that there are a ton of people already out there who want what you have and you have to focus your time on them by 1) being findable and 2) not wasting time on begging the people that don't want your stuff to buy it anyway and of course 3) you must have great stuff that people will want to (and can easily) talk to others about.


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