What's Your Value Proposition?

To determine if your winery Web site has a good value proposition, Rich Page suggests taking a look at your site from a visitor's perspective (yes!) and asking these three questions:

1. Where am I?
2. What can I do here?  
3. What should I do here?

More details in his post.  As I've written before, you've got to think like a visitor.

Rich also publishes a free Web site improvement e-book that's worth a look.

Comments

[Andrew Kamphuis]

Michael,

I just wrote a post about Value Proposition last week - but I had future dated to later next week.

http://www.vin65.com/blog/What-is-your-value-proposition

I agree with your thoughts that you have to think like a visitor.