This is a bit long for a Lazy Sunday post, but since not everyone is interested in social media as part of their winery marketing program (Lazy Sunday being reserved for things which some readers may find less interesting), I'm leaving it here. It's OK to read it on Monday.
Social Media is loosely defined as media which take advantage of user participation and user-generated content (blogs, Twitter, Facebook, MySpace, LinkedIn, Flickr, wikis, Tumblr, Digg, YouTube, etc., etc.).
has interesting details about a company that cut its advertising budget by 80 percent when the company turned to social media over traditional advertising.
I must also point to Tim Elliott's ACAN Media blog (a social media approach to wine marketing), Udi Barone's BeesAndWine.com (helping wineries use MySpace), Twisted Oak's El Jefe, who Twitters more than any winery I know, and the folks at Inertia who regularly blog about social media.
Donati Family Vineyards has a social media site in addition to their main Web site, created by MyVineSpace.com (the underlying platform is Ning, a Web-based roll-your-own-social media-site service).
Of course, CellarTracker may be the best example of a popular, wine-related social media site. If you're curious about what real people (not critics, but wine enthusiasts nonetheless) are saying about your wines, CellarTracker can be an enormous resource. Go to the CellarTracker home page and search for your winery (e.g. Emeritus) in the search box at in the upper left corner (under the CellarTracker corkscrew logo).
(Also, see my previous post on using Twitter to track people's experiences with your wine.)
If you're interested in the use of social media to promote your winery, you may also find this list of interest: What Blogs Should You Be Reading?
What is your winery doing with social media? Tremendous boon or waste of time? And if you're a winery on Twitter or Facebook or MySpace, leave a comment.