Writing For Your Winery Web Site: Two Tips

For those of you who want the CliffsNotes^™ version, here are the two tips:

1. Write as though you were speaking face-to-face
2. Provide substance 

The longer, worth-your-time-to-read-it version is here: Two Tips for Website Writing

 

Think about how you interact with real-life visitors to your winery.  You probably ask them why they came, and attempt to satisfy them.  If they seem confused or unsure, you may try to guide them to a tasting or a tour or something else.  If they've visited before, or purchased your wines, you'll treat them differently than someone who is a first-time visitor.

To a visitor, your winery Web site should feel like that experience ("I had a great time visiting!")