Here's an e-mail I received today (edited slightly):
I wont have a product to sell until 2010, so I don't need online sales yet. I was thinking of doing a "sponsor-a-vine" scheme to generate interest, build up a mailing list, and have a bit of income. Also, a sort of "vineyard diary" feature, and, of course, all the brochure-type material.
I must say also that I'm feeling kind of overwhelmed by the complexity of all the issues involved in Web site design! I just don't know where to start.