Steve Bachmann of Vinfolio has an excellent summary of what we currently know of the Amazon.com wine program, and its effects on the industry.
As I've said before, everyone who sells wine online is going to have to step up their game to compete with Amazon's deep experience as an online wine retailer. For some wineries, it will be easier to just let Amazon do it, rather than to upgrade and maintain a substandard e-commerce architecture.
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