No, this isn't a political post. It's a marketing post.
The current financial quagmire is on everyone's mind, and with it comes an opportunity to contact your list with a fun offer ("In recognitiion of the financial meltdown, free shipping"). Not for every brand, to be sure.
My real point is that there are lots of opportunities to tie your wine marketing into the popular psyche. And if you are the first to do it (and you do a clever press release), it's a way to get publicity for your wines. In the best case, a *lot* of publicity.
You should create a special product page on your site for your chosen wine (your normal product copy won't carry the theme), and make sure that there's something on the home page of your Web site that will direct people to that page.
What wine goes with an Obama win? What wine goes with McCain? What wine goes with moose? You get the idea. I know, it's hard to be creative when you've got a zillion other things to do at the winery, but maybe one of these ideas will catch your fancy (that's the only way you'll make time for it).
What do you think?