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September 19, 2008

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Richard Shaffer

Mike:

I just read this Godin post.

Totally agree with you - Changing the Game is about your attitude and how you approach the market and NOT about how big your company is or how big your audience is.

Traditional wine marketing BORES the HECK out of me.

Time for a make-over. I think we're seeing it as wineries and others take a more DIRECT approach and more ownership to their messaging and selling.

Richard

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