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September 09, 2008

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Andrew

Mike,

I absolutely agree with your comments here. Great post.

It's pretty easy to use 'sales' as the only measurement of success from your website. We need to learn to have other measurements. In Google Analytics it's pretty easy to setup multiple goals and multiple funnels and watch that over time.

So how would you treat returning visitors different from first time visitor? Are you always handling out rewards?

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