I can't wait to see a winery commission a comic book like Google did to introduce Chrome (a new Web browser). El Jefe, are you listening?
Seriously, most wineries are content to market in the same way as everyone else. That makes for a crowd. As you sip your Sunday morning cuppa, think about ways in which you might "think different" about marketing your wine.
(tip of the hat to Dave Goodman for the pointer to Kami no Shizuku)