Gary Vaynerchuk in FastCompany Magazine

Wine 2.0 goes mainstream, as evidenced by this FastCompany interview with Gary V: Selling Wine the Web 2.0 Way

Of course, another way of looking at Vaynerchuk is as "Stormhoek 2.0" (the current Web-based wine marketing phenomenon).  But as with Stormhoek, it's great to see new approaches to wine marketing.  You can't learn anything if you don't experiment.