... when there's UserTesting.com?
If you have a winery Web site which doesn't seem to be working for you, it might be worth spending the $100 it takes to have 5 separate testers visit your site. For each tester, their interactions are recorded (as a Flash movie) and the tester produces a written report of what they liked, didn't like, and what would cause them to leave your site.
Please let me know if you take advantage of this service.
(pointer from this Duct Tape Marketing post).
That's hysterical... the "Try It" button on usertesting.com doesn't work (as of 8/23/08). I'll be happy to send them a report "what would cause me to leave their site" if they wish... for free.
;-)
David
Posted by: David Topper | August 23, 2008 at 08:53 AM
It appears you are correct - I verified the "Redirect Loop" error in Firefox 3 (at least from the home page). I've dropped the UserTesting.com people a note.
Posted by: Mike Duffy | August 23, 2008 at 02:39 PM
The "Try It" button in the upper right navigation works now. We had just done a release and that link was mistakenly going to an http page instead of an https page. Sorry for the inconvenience. We're embarrassed. We'll certainly be more careful about quality assurance testing going forward. But, for the record, usability testing isn't meant to catch this type of problem. Instead, it's meant to identify what users find confusing or unclear.
Posted by: Darrell Benatar | August 25, 2008 at 09:00 AM