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How about giving everyone in your wine club (or everyone who has purchased your wine in the past year, or ...) a coupon good for two-for-one (or some other can't-pass-it-up offer). The catch? They can't use it themselves.
It's a great way to find out if people like your wine enough to pass an offer along to friends.
Has anyone out there tried something like this? What were your results?
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I have a growing community of several hundreds wine lovers on MySpace with which I'm maintaining personal relations with.
If you are a winery, particularly small winery, I'd be glad to receive special offers such as coupons to share with my members and track their viral effect.
All free of charge, for the pure cause of enjoying wine.
Posted by: Udi Barone | October 01, 2008 at 11:48 PM