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August 11, 2008

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Mike Duffy

A couple more questions

1. If you met as part of a group, any reactions from other wineries?

2. Will Twisted Oak be participating? In what way?

Thanks again, Jeff!

Cheryl

I had a long conversation with Amazon as well...and everything you said Jeff was what I heard, except for the smaller wineries thing. My contact told me that they are not gate keepers, and that anyone who wants a page on Amazon can have one. Also, never heard anything about the prices starting at $12.

el jefe

That's actually a good question - Amazon contacted our local wine assn. for the meeting. I would expect that they will be contacting other regional groups as they can. Amazon has quite a task getting everything in place by the end of Sept. and I would imagine they are trying to limit the workload.

Reactions from other wineries relates to the statement I made about a "barrier to entry" for smaller wineries. What I meant was that some smaller wineries might see the $400 per SKU as a barrier, meaning it was more than they would be willing to pay for entry into this program. That was at least the reaction from some wineries at the same meeting. As Cheryl pointed out, any bonded winery can have an Amazon page if they want one. (The $12 min price was given in a response to a question, and was not part of the presentation.)

We hope to be one of the first wineries launched with the site - stay tuned!

Disclaimer - all of the above is what I thought I heard about what I thought they meant. Interested wineries should seek this info directly from the source.

el jefe

That's actually a good question - Amazon contacted our local wine assn. for the meeting. I would expect that they will be contacting other regional groups as they can. Amazon has quite a task getting everything in place by the end of Sept. and I would imagine they are trying to limit the workload.

Reactions from other wineries relates to the statement I made about a "barrier to entry" for smaller wineries. What I meant was that some smaller wineries might see the $400 per SKU as a barrier, meaning it was more than they would be willing to pay for entry into this program. That was at least the reaction from some wineries at the same meeting. As Cheryl pointed out, any bonded winery can have an Amazon page if they want one. (The $12 min price was given in a response to a question, and was not part of the presentation.)

We hope to be one of the first wineries launched with the site - stay tuned!

Disclaimer - all of the above is what I thought I heard about what I thought they meant. Interested wineries should seek this info directly from the source.

Me

I also was told that the wines would be sold for a minimum of $12. It was not in the presentation I heard yesterday, but was said in response to a question. Does this mean they will really hold it to $12? Also, they said that customers will be able to post comments about the wines they have purchased. Who will moniter this and make sure that people are not bashing wines? I mean, not everyone has a sophisticated palate and I'd hate to see a winery get dinged when they don't deserve it. Or will the posts be limited to positive comments only?

Mike Duffy

Amazon reviews can be positive and negative, so I doubt there will be any monitoring (although, a winery will want to pay attention to reviews and comments).

Do sophisticated wines not taste good? :)

me

No, but people without a sophisticated palate may think a wine is bad when it is not, or more importantly, might open a bottle that is corked, not know it, then say that the wine is horrible. People will read that and not know that the particular person is Hobo Joe from the Pike Place Market, or from under the Goerge Washington Bridge. Amazon says that they will assume responsibility for bad wines, but HOW?

Amy

Does anyone have the Amazon buyer's ( or the buyer team) contact info?

me

Michael Gelven, CWE
Senior Buyer, Wine
701 5th Ave.
Seattle, WA 98104
(707) 319-2137 cell
(206) 226-9065 office
mgelven@amazon.com

JACK D'AGOSTINO

What states are exempt regarding amazon wine?
THANK YOU

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