This example from the hotel business has some good lessons for wineries seeking to market to their e-mail list (if you like the article, print it out, because after two weeks it becomes part of the fee-based archive).
Find out how marketers for an international hotel chain crafted a simple email that got a 100% response rate from their most active loyalty club members. Ultimately, 1,766% more people than were initially sent the email responded.
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