Are you a Web-oriented winery? Here's a thought experiment to answer the question.
If your wine won an award today, how long would it take you to feature that wine on the home page of your Web site? How long would it take to get the press release up on your site?
If it takes more than one day, you're not Web-oriented.
(This post inspired by the upcoming indie film, Bottle Shock, which opens August 6th. Fortunately, they didn't have to worry about Web sites in 1976.)