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July 08, 2008

Creating Online Video

If you're thinking about dipping your toe into online video for your winery, here's a nice guide to doing online video on the cheap and easy.

(note: articles on MarketingSherpa are only free for two weeks.  If you like this article, be sure to save a copy before July 15th)

The best advice?  Using a simple video camera like the Flip (which I've seen at Costco for about $80) because its USB interface makes it simple to import video to the computer.

As an example on interesting online video, Crushpad has an entire series of videos about wine making:

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FYI, There's a ton more video about wine making on the Crushpad community winemaking web site Crushnet.
crushnet.com/cms/media/featured

I suggest hiring a pro to do your video work.

http://www.vimeo.com/967258

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