Without much fanfare, Amazon has begun selling wine as part of their "Amazon Fresh" program which delivers groceries to your door (presently only available in "a limited number of Seattle neighborhoods").
AmazonFresh offers beer and wine for attended home delivery. You must be present to take delivery of the beer and wine. If you appear that you might be 35 years old or younger, we will not deliver without a valid picture identification, such as a Driver's License, Passport or Military ID. We will also not deliver beer or wine if you appear intoxicated.
Currently they show 532 wines and sherries and 20 sparklers, ranging from a $4.11 bottle of Ernest & Julio Gallo Twin Valley White Zinfandel to a $179.99 bottle of 2002 Tattinger Comtes de Champange Rose.
Of course, they're not selling wine online to customers nationwide, but it's an interesting development in the online wine space. Amazon invested $30 million in wineshopper.com back in April, 2000. A few months later (August 2000), Wineshopper merged with Wine.com as the dot-com bubble burst.
What would you do differently if your winery's wines were available at Amazon.com?