I know, it's been a while since I've posted. Thanks to all my readers for their patience (and for the wonder of RSS subscriptions, which means they have't had check this blog everyday, only to be disappointed).
Seth Godin has great advice in his latest post, Not so grand:
...the best way to promote something is consistently and persistently and for a long time.
The hard thing is that "consistent and persistent" requires some thoughtful advance planning, something that is frequently in short supply for the small winery owner.
The best answer I have is to spend a quiet hour or two this week thinking about what you are going to do to promote your wines for each of the next 12 months. Then add the necessary reminders to your calendar, and execute. Plan on trying 2 new methods of promotion during those 12 months. And, of course, think about how you can measure the results of your efforts, to decide what works, and what doesn't. Rinse and repeat.
(Thanks to Paul Mabry, CEO of Inertia Beverages, for the nudge)