I've always enjoyed J Vineyard's sparkling and still wines. Now J has a blog, which is pretty decent.
J seems to be using their blog as a "press release replacement", which is fine (and in fact, smart companies have RSS feeds for their press releases, allowing equally smart news organizations to effectively subscribe to their releases). It has that "look at us" quality of corporate press releases.
I hope that we'll get to see some writing from their winemakers, or perhaps Judy Jordan herself. J's winemaker, George Bursick, is new to the organization (joined in 2006), so it would be great to hear the authentic voice of the man behind the wines which are just being released.
For example, J made up some cool temporary tattoos, but didn't think to offer them to blog readers. You can bet that El Jefe would never miss that one. And J has such a cool and recognizable logo -- it's the Nike of wineries.
J is a classy organization, which is doing great things with food and wine (if you can, pay a visit to The Bubble Lounge at the winery). I'm glad to see them further legitimizing winery blogging by their participation, and I hope that their blog becomes the authentic voice of the people behind such great products.
Of course, the J blog has been added to The List (our comprehensive list of winery blogs).
(and yes, I've been adding to The List without posting here about the additions. Mea culpa, and my apologies. I've got a plan to rectify this shortly.)