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June 09, 2008

Is Your Wine A Commodity?


Hugh thinks so.

(Hugh is the marketing idea man behind Stormhoek's rise from obscurity)

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So does anyone who's been working in the wine world for any length of time. Hugh is a little late coming to the idea, but we're glad he figured it out! ;)

Mike,

That's a great link.

Not to be cyncical, but aren't wine websites, wine blogs, and even to some degree wine reviewers all commodities.

The challenge of course is to rise above it... like the blog and some of the commenters mention - 'decommodify'

What Ryan said.

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