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April 29, 2008

New Winery Blog: Wyandotte Winery

Owned by Robin and Valerie Coolidge, Wyandotte Winery is located in Columbus, OH.  It has an interesting history, dating back to the construction of the original winery by Amish builders in 1977.

Less than two weeks old, the Wyandotte Winery blog has a great deal less history behind it.  And one never knows how these brand-new winery blogs are going to work out, since many are started "because we oughta."  As Robin wrote,

Well, Valerie recently attended a conference on wine marketing, and during the conference she learned that many of you enjoy reading blogs.

True enough, but a winery should never start a blog without a pretty strong committment to regularly writing interesting stuff.  I think that's one reason that there are so few winery blogs to begin with, many of which are rarely updated.  With all the things that a small winery has to do, blogging gets forgotten, unless the writer has a real passion for writing (and writes interesting stuff).

Still, I wish Robin and Valerie the best, as a good winery blog benefits both the winery and the wine industry in general.

My suggestions for the 63rd addition to The List?  Spend an hour to plan a regular update schedule (at least once a week), and map out ideas for your next 10 posts.  Take some (interesting, well-framed) pictures and build posts around them.  Add a link back to your winery's home page.  Link to your blog from your winery Web site.  Most of all, give people a reason to read your blog (write interesting stuff)!

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Wow! Install some blog software to do some playing around and the next thing you know your name is in lights! ;-)

Thanks for the tips on the blog. This is a new thing for Valerie and I, and we really want it to work. We appreciate your feedback and ideas.

Hi Don, I have my first two blog entries. Would you take a look and let me know what you think please? Thanks a bunch!

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