Less than two weeks old, the Wyandotte Winery blog has a great deal less history behind it. And one never knows how these brand-new winery blogs are going to work out, since many are started "because we oughta." As Robin wrote,
Well, Valerie recently attended a conference on wine marketing, and during the conference she learned that many of you enjoy reading blogs.
True enough, but a winery should never start a blog without a pretty strong committment to regularly writing interesting stuff. I think that's one reason that there are so few winery blogs to begin with, many of which are rarely updated. With all the things that a small winery has to do, blogging gets forgotten, unless the writer has a real passion for writing (and writes interesting stuff).
Still, I wish Robin and Valerie the best, as a good winery blog benefits both the winery and the wine industry in general.
My suggestions for the 63rd addition to The List? Spend an hour to plan a regular update schedule (at least once a week), and map out ideas for your next 10 posts. Take some (interesting, well-framed) pictures and build posts around them. Add a link back to your winery's home page. Link to your blog from your winery Web site. Most of all, give people a reason to read your blog (write interesting stuff)!