The Winery Web Site Report

The Other Mike Duffy

For the record:  I am not the Mike Duffy who owns Optima Wine Cellars (although that sounds like a pretty good life, too).

I'm not the Mike Duffy on Canadian television, either.  Or the Mike Duffy who works for Time Magazine.

Just the Mike Duffy who writes The Winery Web Site Report.

Does your winery have 1,000 true fans?

Part of my job here is to let winery folks know about interesting-but-relevant thoughts from non-winery folks.  Kevin Kelly's article, 1,000 True Fans, is one of those.

One thousand is a feasible number. You could count to 1,000. If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate.

Worth reading.

(via Seth Godin)