I wanted to call attention to this terrific post from Jason Haas on the Tablas Creek Vineyard blog, summing up lessons learned from two years of winery blogging.
Although I started this blog about two years ago, it's really only in the past year that I've felt I've found my voice. ... I'm sure that blogging came more naturally to some other people than it did to me. I'm not a writer by trade, so I'm learning as I go along. ...Now that the Tablas Creek blog is two years old, I find myself starting to get asked, more and more, how to do it. There isn't any one answer. But, it occurs to me that it might be helpful for others considering a similar undertaking to put down some of my conclusions about what makes a blog work.
He goes on to list 7 things to do if you want your blog to work.
The Tablas Creek blog is not as widely known as some winery blogs, which is why I point it out to you (and again, encourage you to learn how to use a blog reader like Bloglines.com or Google Reader or IE7 to keep up with all the great winery bloggers out there).