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January 03, 2008


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I blog for my family's new winery - Foursight Wines (www.foursightwines.blogspot.com). In fact, I started the blog before we even had our Web site up (by at least 6 months).

The purpose was to keep all our friends, family and misc. contacts in the loop about how we were progressing and what it was really like to launch a winery. I've found that there's a core group who check back with the blog every week or so just to keep up-to-date on our happenings. It's a nice way to avoid over-sending e-blasts and newsletters and people can check in as often or as little as they want. As a new brand, you "Christmas Card List" ends up being your best, earliest customers anyway, so the return in business is great.

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