Although I started this blog about two years ago, it's really only in the past year that I've felt I've found my voice. ... I'm sure that blogging came more naturally to some other people than it did to me. I'm not a writer by trade, so I'm learning as I go along. ...Now that the Tablas Creek blog is two years old, I find myself starting to get asked, more and more, how to do it. There isn't any one answer. But, it occurs to me that it might be helpful for others considering a similar undertaking to put down some of my conclusions about what makes a blog work.
He goes on to list 7 things to do if you want your blog to work.
The Tablas Creek blog is not as widely known as some winery blogs, which is why I point it out to you (and again, encourage you to learn how to use a blog reader like Bloglines.com or Google Reader or IE7 to keep up with all the great winery bloggers out there).
There's a value vs. cost equation that only you can answer. Will the time and effort you put into blogging be returned in business gained? Can the time you spend on blogging be better spent elsewhere? How can you measure success with blogging?
Cost: time, stress, and money. Value: demonstrates expertise, raises search engine visibility, generates leads, leads the media to your door.
I really think blogging is a great way to stay in touch with people who are interested in your winery, but it takes effort, and probably appeals most to people who are closet writers to begin with. If only that pesky wine would sell itself!
This great series of posts on the Nigerian wine scam by Mary "Kinsey Milhone" Baker over at Dover Canyon is a must-read for anyone with a winery. Fascinating stuff (and I'm eagerly awaiting the final installment).
Best wishes to all my readers for a happy and successful 2008!
If you have any questions about what you should be doing with your winery Web site this year, drop me a line (mike at winerywebsitereport dot com) or leave a comment. I'm in the mood to hand out free advice (which is, of course, worth what you pay for it).