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July 17, 2007

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Andy Sernovitz

Mike --

Thanks for the kind mention.

I recently wrote a bit about wine marketing on my blog: http://www.damniwish.com/2007/07/purple-wine-sim.html

Keep up the great ideas!

Cheers,

Andy Sernovitz
Author
Word of Mouth Marketing: How Smart Companies Get People Talking

el jefe

I do informal tours of Twisted Oak Winery on most weekend days (and other days if someone asks.) I usually just grab a thief and a glass and go for a walk, talking about how we do stuff at whatever level the guest seems to want. And we sample whatever happens to be good right now...

Was there anything else in particular about that tour that was special?

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