Lazy Sunday: Tastings Does Video

I routinely enjoy the Wall St. Journal wine column, Tastings, by spouses John Brechter and Dorothy Gaiter.  Now they are doing video as well.  A nice 5-minute journey into "inexpensive" (not cheap!) Bordeaux to go with your Sunday morning cup of coffee.

Your winery could easily do something similar to introduce your vintages each year: What does it taste like, what does the bottle look like, and what foods might go well with it.  The nice thing is that a small investment can be leveraged in many ways - on your Web site, on your blog, in your e-mail newsletter, posted on YouTube, and sent to the media.  I'll bet someone like Mary Baker at Dover Canyon does this soon (having seen pictures of their great porch and views - what a great setting for a video).

Web-based video is something for Web-savvy wineries to look at more closely.  It doesn't have to be fancy, just authentic and informative.

Comments

[Mary B.]

Thanks for the suggestion, Mike. I'll add it to my 2Do List and work on the idea. I think someone will beat me to it, though. I have enough trouble with a simple digicam, keep dropping it! ;)

In other news, I am still working on a cable television pilot. I have a filmographer, editor, and former "cable guy" marketer lined up, possibly even an original score. So I have projects . . . I have projects . . . zzzzzzzz.

[Mary B.]

I found a blog post on Business and Blogging: Time to Get Serious About Video

http://www.businessandblogging.com/2007/05/23/time-to-get-serious-about-video/

which references a more full length article. But $3,000 for the camera and set up? Yikes!

In more pressing matters, can you explain to me (us) how to go about uploading an audio link in Typepad? I have a 3 min. audio clip of a song inspired by one of our vineyards. But apparently I have only 1KB of allowed storage on Typepad, and the file is a little over 3KB. Should I just provide a link to the composer's iTune address? I would really like readers to be able to listen to the clip while reading the post that tells the story behind "Catarina's Dream."