When I started working on The Winery Web Site Report in 2005 (the customized publication, not this blog), I thought that wineries would be an interesting niche. Surely, with the then-soon-to-come Supreme Court decision on direct shipment, wineries all across the US would be focussing more attention on their Web sites. With 3,000 or more domestic wineries, surely that was a good-sized niche to work in.
Now it occurs to me that I picked a niche that was too big. Instead, I should have focused just on Sonoma County wineries (or Napa County wineries or another state with a lot of wineries like Oregon or Washington).
Of course, what I should also have done is called each one of the wineries in that smaller niche to gauge their true interest in spending money on an evaluation of their Web site vs. those around them.