Selling Wine in Supermarkets

Not for the 2,500 case boutique winery, here's a post which talks about selling wine to supermarket chains:

Where I see the opportunity to grow the business is in the intensity with which we engage with the average supermarket shopper.

Do you know what the average supermarket shopper wants?  This winery did a road trip to find out (as well as to raise awareness).

Comments

[philippine grocery]

I also wonder what's the average supermarket shopper wants? I am looking forward to your next post. :)

vee