Do you sell your wine in stores? Do people know what your label looks like? With the holidays coming up (a big time for buying wine), don't you think it would be a good idea to remind your customers what your label looks like?
In The Winery Web Site Report, we recommend a large image of your wine bottle on your home page (rather than the more commonplace picture of a sunny vineyard). Why? Because your bottle and, more specifically, the label is the thing that customers will see in a store or restaurant.