Take a look at this 10-step online marketing checklist. It's aimed at law firms seeking to market themselves, but it has a number of lessons for anyone doing online marketing, including wineries:
- Have a Web site
- Start writing a blog
- Optimize your Web site for search engines
- Offer a client extranet (give your customers special access)
- Let your Web visitors sign up to get an e-newsletter
- Use Web usability techniques
- Avoid content mistakes (i.e. things nobody cares about)
- Present yourself well
- Google yourself to see how others see you
- Present Web seminars
With the exception of number 10, each of these applies to wineries seeking to do a good job of marketing themselves online (and number 10 for wineries might be "Make a video that people want to pass along").
Comments